Newcastle will almost double revenues from key sponsors from the new season. Mainly because of the lucrative ~£40m-a-year contract with Adidas to replace Castore. The partnership with Saudi brand Sela (£25m) is worth half of the most profitable front-of-the-shirt deals in the… pic.twitter.com/nMj1KgdRXv

— Łukasz Bączek (@Lu_Class_) March 16, 2024