On the topic of Sunderland,
Had dinner with an old friend who now works as a sportscaster at our equivalent to Sky Sports. She told me she had the opportunity to talk to Quinn, Bruce, and other Sunderland people when they were in Korea last year.
Apparently they are absolutely desperate to break into the Asian market. Quinn carries Korean-language namecards, and the club now sends her and her co-workers gifts and greeting cards (also all in Korean) for Christmas/New Years/birthdays.
Good luck with that I suppose