The mackems trying to convince themselves that going down is for the good of the club so they can rebuild are extremely deluded. You can rebuild in the Premiership. Sell your high-earners like you would if you went down and you still retain the draw of a top level team to potential players.
I enjoyed our year in the Championship but it wasn't where I wanted the club to be. The benefits have been there in terms of we came back up with great team spirit, but that's all but gone now. What happened to us isn't going to be the case for most clubs. QPR have a strong Championship squad but they might not make the play-offs even.