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Adidas pull out of sponsorship deal


Bowie

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NEWCASTLE United have lost their shirt sponsorship deal with sportswear giants Adidas.

 

The end of the association with the high-profile company goes back 14 years and has come as a financial blow to Newcastle owner Mike Ashley.

 

It is believed Adidas have become disillusioned with the negative publicity which has surrounded the club since Ashley took over.

 

They were quick to distance themselves from stories linking them with Ashley’s controversial plan to re-name St James’ Park.

 

Now they have decided not to renew a contract with the Coca-Cola Championship toppers which ends in the summer. Newcastle will now join forces with Puma.

 

The Newcastle hierarchy wanted news of adidas’s departure delayed until after Christmas, as kit bought as presents will soon be out of date.

 

It’s understood the Puma deal will be less lucrative than with adidas and that adidas are on the verge of signing a contract with Spurs, ironically ending their tie-up with Puma.

 

Newcastle’s shirt sponsor deal with Northern Rock also ends in the summer.

 

http://www.express.co.uk/posts/view/145742/Adidas-pull-out-of-Newcastle-deal

 

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Puma do some nice stuff, unfortunately their football shirts tend to have the logo on them in about 15 places!

 

This season their kits are dogshit. And yeah the logo thing is just silly. Really hope we don't get them.

 

With Adidas we always seemed to have some kind of original/unique design, Puma seem to make 2 templates a year and decline it even to its bigger teams.

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they haven't pulled out either. not renewing whan a contract has ran its course is different to pulling out.

 

It's a little bit like pulling out when they're ending a 14 yr relationship though. Obviously not happy with something (ashleyCOUGH!)

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they haven't pulled out either. not renewing whan a contract has ran its course is different to pulling out.

 

It's a little bit like pulling out when they're ending a 14 yr relationship though. Obviously not happy with something (ashleyCOUGH!)

 

Wonder if the yellow kit was a parting shot at the fat tat merchant for fucking them about so often.

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