Anita is a book for children, most popular in the 80s.
The title of the books always started with "Anita does..." "Anita goes for..." "Anita tries to...". Examples: Anita Rides a Horse, Anita Goes For Lunch, Anita does Skating
People like to edit the cover of those books to make funny titles, while keeping the original cover.
Like:
Anita hears prime-minister speaking and decides to work abroad (the original title was Anita travels on a plane), beside this the original cover of Anita boarding a plane is kept.
Basically this is the idea of the meme.