The higher the bids Villa turn down the more Isak's value goes up. I'm loving it. Hopefully West Ham come back with a £80m bid and get that turned down too.
I'm not as convinced about this as some of you. They challenge for the title (poorly, ok) and are in the CL every year. There's no real reason why Isak wouldn't go there for the right money.
They can't afford him though, so it's moot.