No doubt, but I think those studies already have a direction, agenda behind them, and are politically motivated to reinforce themselves. Mine is embedded in grounded theory, it's branding, marketing study on nation branding, and the supporters' role. Look, give me a chance, and if it's pedestrian, just don't sign the consent form, and we move on. I'll make time for whatever works for you or whoever would be interested. Plus once you hear my backstory you'll understand that I'm not like the rest... I've lived in KSA...