Keefaz

Sound good, them.

Sitting or standing while you wipe with trackie bottoms? Make sure you dont use shell suit bottoms mind. They sell mackem shirts in there. You would wipe with a makem shirt, on your bottom. i wouldn't have it touch me. I wouldn't want my bottom to touch you.

Who's gonna use it? Who can even remember it? It's a joke.

Sitting or standing while you wipe with trackie bottoms? Make sure you dont use shell suit bottoms mind. They sell mackem shirts in there.

Its the stadium before the Milburn and Leazes extension. Its the leaked stadium redesign for the ground downsizing to better meet the demands of the new streamlined club under Ashley. If Ashley's looking for a PR man, I think you're in with a shout.

Christ! He's invested the money into 20,000 new seats!

I'm gonna go to Sports Direct and take a shit behind some clothes racks.

Pringle?

Milner.

Eh, it only sold Charvtastic trash anyway, what were you buying from there?! Presents for your mam.

Honestly, they're really going to have "...Park Stadium"? Look at it. LOOK AT IT! Look how stupid that is, ffs. I'm going to get a cup of tea. It's the only thing that makes sense anymore.

Nothing, man. It's a fucking wind-up, nothing else.

It's only a name man calm down. yes, so would you be happy if someone changed your name! Provided it was something cool, used to get called Chicago (no idea why) which I didn't mind and my mates call me Nos. If you can't see this is a blatant pisstake, then I can only assume you don't bat an eyelid when people call you Twat in the street. Assuming this article is accurate, it's the same thing for me. It's the most petulant response I could imagine Ashley making after hearing of fans' discontent at the mooted re-branding. "Fuck it. Not only will I re-name the stadium, I'll call it something shit and I'll do it right now, not next season."

hahahahahaahaha!!!! Yeah, right, like the fat cunt is paying anything at all. Nobody wanted it, so this is their embarassing climb down. And they genuinely think we are stupid enough to not see through them. You think this is a climb-down? This is Ashley saying, "Fuck you, I'll do it anyway, and I'll do it immediately."

Yep. Completely defeating the whole point for them as it advertises nothing. They're doing this on purpose, nobody can be this fucking braindead. Just ripping the piss out of the fans. Honestly, I can only think this is the real reason.

"The SportsDirect.com@St James' Park Arena Stadium Ground" would've been better.

Also, why add 'stadium' to an already too-long name?

I like it!

I can see it now. The shirt sponsors will be Sports Direct. The big screen will be Sports Direct adverts. Stewards will try to flog you Sports Direct gear in your seats. Matches to commence with the Sports Direct anthem. New Sports Direct lyrics to be sung to the Blaydon Races. You sworn allegiance to Sports Direct required before gaining entry to the Sports Direct @ SJP Arena.

The video for Alan Smith would have to be some kind of one-off feature-length special, directed by Spielberg.

Hope it's accompanied by a suitable video of Nolan driving down Barrack Road or something, mugging into the camera.

To me, the re-naming means nothing. No one's going to call it that. A name-change for half a season?