This. Improving atmosphere in the new stadium would be easy. Make tickets more accessible for younger fans ( a standing section for 16-25 year olds for instance) and get like minded fans together, for example an all standing Gallowgate Wall where it should be generally known that this is where fans will be chanting and standing for the 90 minutes. If that's not your cup of tea you can politely fuck off to the Sir Bobby Robson stand where you can enjoy the match in silence with the rest of the East Stand pensioners