Looks like the qualification to host The Apprentice is to be a racist arsehole.
Difference between being a racist and being too stupid to realise you're being racist tbf
You can be racist AND too stupid to realise you're being/you are racist. That tweet ticks both boxes. He's saying a certain trait is characteristic of a whole race, essentially. Even if he's "trying" to be funny, it's still racist.
"Black man sells stuff on beach. See black man, say he sells stuff on beach." You may think it "soft" racism compared to far right loons, but it's still racist.