http://www.profitablegroup.com/division-players.aspx
Basically, they want to ship more Asian players into Europe in order to create idols back home, and so sell more merchandise. They also want to ship the players over on Tevez-style deals so they can continue to milk the transfer fees etc.
They obviously see us as a good way in due to our relatively low price, we're due for some low-cost recruitment, and we're a recognised name in Asia.
It makes sense, I suppose.