This is my gripe with it. If he'd seen it perfectly clear and ignored it, then fine (i guess?) ... but as plenty have alluded to, 'it wasn't that clear'.
You can't be sponsored as much as our favourite 6! To be allowed that you must be as glamourous as our favourite 6! To be as glamourous as our favourite 6 you must spend like them! To spend like them you must be worthy of similar levels of sponsorship as them!
It's bollocks like.
That's pretty much my input.
Just blatant foot stamping which doesn't sound like it holds any legal weight....but I know nowt really. Just sounds like a complete piss take.