I'm not digging at you personally like, but it's really beginning to irritate me now reading and hearing this stupid phrase over and over again. Ambition with regards to what exactly?
'Showing ambition' is appointing and listening to a knowledgeable, clued up director / board of directors and going after a good / successful manager that could potentially win you something. Showing ambition is not appointing the reserve team secretary, Alan Carr's fucking dad and an old, useless puppet of an ex-player and vehemently going after Steve fucking McClaren. Not once, not twice but three times? Don't get me started on the likes of John Carver being given the reigns.
'Showing ambition' is going after players and building a solid team that can win you games. Showing ambition is not getting mostly medicore, half arsed players that don't fit or belong in your team and putting them on 5 and 6 year contracts, in the blind hope that they do well so you can make more money. On a similar note, forcing out and giving away arguably one of your best players and then spending circa £40m trying to replace said player by signing a Ligue 1 flop of the season (who knocked the club back previously), another who was either not interested, not tried or frankly not good enough and then a Spurs cast off who's barely done anything of note nor turned out this season?
That's not ambition, it's fucking stupidity. What's worse, they're only a handful of examples over his 8 year tenure. 8 years. You think Ashley has somehow just now decided he wants to be ambitious with the club? You don't think being on the verge of falling off the gravy train in 18th place is reason enough they are pissing all the club generated revenue up the wall? The whole thing is a massive gamble. Kinnear was a gamble. Carver was a gamble. McClaren and this transfer window will be this years gamble. There's no ambition or plan here aside from propping up the league for the benefit of Sports Direct.
And all so predictable.