Basically agree with this. Theres no comparative way that he could get this level of advertisement for his other business at this price, the temporary claim just seems like a simple way to ease people in to the idea. The better our side does, the more coverage we get, fans on side etc...what better time for him to do it. I doubt he cares whether sponsors will come in, it works for him either way.
Like ~£300m you mean?
I'm sure he could have got that level of sponsorship a lot cheaper than that tbh