HOW desperate!?
Like I've mentioned before, attention seeking is deep-rooted into the mackem psyche due to there being a far superior element only 12 miles up the road. They crave attention at all times and savour every moment they get it.
It's the reason why you get about 20 threads over on RTG on the same fucking subject. It's also the reason that anything remotely linked to Sunderland is noted on RTG
"Lad from Sunderland on Deal or No Deal"
"Sunderland lad on Antiques Roadshow"