Ashley definitely has a knack for getting fans off his back by doing the bare minimum. When he's gone 3 years without actively selling our best players, stocking the squad so that we have quality all throughout the squad, not just the first team and are actually competitive on the pitch both in the league and cups then maybe he's taking it seriously. That's assuming he doesn't pull any other bullshit (Renaming the stadium, Joe Kinnear, Wonga, banning media who don't blow smoke up his arse).