Doesn't change the fact that it'll hardly be seen on TV. (Not like there's any need anyway, the logo's everywhere else.) My point is that the cost isn't worth the benefit. Yeah, we'll see some shots of it, but those that see it most will be those in the stadium. Thus pointless.
The cost will be, relatively speaking, negligible.
Don't get me wrong, I dont like it either but if I was MA I would be doing exactly what he is doing