They've had to diversify like but I'd imagine they still do decent business. Digital new releases still aren't competitively priced on consoles and the trading in towards them just brings the cost down further.
If Man Utd had signed Shearer in 1996 they would have dominated Europe and would have probably eclipsed Liverpool's then four European titles by the time they collected the fifth.
It's as if with every passing tragedy comes a competition for everyone to show that they are upset the most.
It's simply attention seeking and a need for validation.