Fuck me, he never shuts up, does he?
This is going to backfire spectacularly, you cant fine someone two weeks wages for being twenty minutes late ffs. Who is going to go to a club where such a militant authority from a man who has achieved nothing in management is in existence?
If anything, the only players they are going to get in are mercenaries who will move for the increased pay packet that Sunderland will have to pay making it a vicious circle.