you all laugh and mock, but what you're forgetting is that if you're going to sack a manager, then replace him with absolute quality like MON, then you're going to have to be prepared to break the bank. Also, you're forgetting last summer's transfer window, which they set alight.
Also, if you're as committed to getting the young 'uns in, then you have to be prepared again to operate at a loss, sacrificing matchday revenue in order to indoctrinate the next generation of scruffy little urchins with the mackem philosophy that comes with supporting sunderland.
Even though its a loss, what they've achieved has simply shown that they have more class.
EDIT: Micky Horseshit, if you read this, and when you try to peddle it on-air tonight as an excuse, please acknowledge your source.