I'm doubtful he even wants someone to pay for stadium rights. £10mil is f*** all. It'd cost him a lot more to get his brand on an equally visible and respected location. He's saving money I'd assume.
Totally agree. This is merely a stunt to justify using the club's upturn in fortunes to market his dogshit brand. It's very simple to see. In isolation and disregarding the emotional attachment I feel towards this issue as a supporter, it's a masterstroke from his business perspective. Simple as that.
Aye, basically in Mike's mind he has a massive advertising oppotunity that was just sitting there not been used.