Plenty of reasons to believe it does, tbh.
Yep, contrary to popular urban myth, he doesn't have a thick skin at all and has proven to be a very emotional, spiteful and reactive person when confronted with strong criticism and attack.
..exactly Why would he leave knowing everyone wants him to (and is trying to damage his other business)? He'll chuck up more adverts and stay longer
I think his want to protect his brand (SD) runs deeper than any malice he'd hold towards the club and the people of Newcastle.
Protect from what though? A few people protesting outside a handful of the 400+ shops for less than 1 week of 52 in total wont even make a dent.