Puma really are the perfect brand for us.
I can imagine Ashley getting a hard on when the Puma guys pitched their corner cutting business plan.
So from what I understand, the kit designers come up with a design or 2/3 and consult the club, who then give feedback and they agree upon something - like any design submission. Clubs like Arsenal or Botofogo or whatever had Puma, they will say NO to random spike elements and shit....but our club? Classic, you know they take the piss man.