Wouldn't give a flying crap. They have renamed so many stadiums so many times in Australia everyone in the public just refers to them by the original name anyway and the extra TV exposure for the brand still makes the brand money. It is an inevitable way of life in the modern sporting world. Who says we won't receive money from this. Has Llambis said we will be providing this service free of charge. If the stadium naming rights still haven't bee sold by this time next year and the books come out and show the club aren't charging Sports Direct sure be upset but if he has sold the brand to somebody else or is charging himself then I really don't see a problem with this.
I'll spell it out for you, we've been advertising his shitty empire for years and our income from it so far is £0. During that time we've actually paid £40,000 for the pleasure of shitifying the ground.