Hitler had the fucking olympics, Sverige. Howay.
Aye, in 2026 we'll literally be Gilead, but the sportswashing, lads. Oh, the sportswashing!
It's coming hoooooome.
Knowledge, passion, humor, an understanding of the moment. Getting that they're there to accentuate the action, not dominate it. Someone who can feather context (tactical or dramatic) to the moment while also conveying the moment itself.