Let's change the colour of our kits to Sports Direct's red and blue too then.
Infact, let's change the name of the club, the kit colours and move it to a place nowhere near where it comes from.
MK Magpies should do the trick.
We're trying to get a few extra million quid in the bank by sponsoring.
Nowhere near as bad as what you're describing.
It's principle mate.
You can't go f***ing around with history.
Ask York City what they think of the 'Kit Kat Crescent'.
And seeing as though the sponsorship could last a very long time could you imagine your grandkids saying "Grandad, are we going to the sports direct stadium?" They wont know any better , but its just so wrong .