This, especially the second point.
I'd love to take my kids to the football (taken the eldest twice, a pre-season game and also last season against Leicester when a friend lent me their season ticket, youngest has never been) BUT as things stand I have no intention of doing so whilst Ashley remains the owner.
It's something I'd absolutely love to do because I grew up loving football BUT didn't get to go because my parents didn't care for it, I started going to games (season tickets) when I could afford it myself.
I'm done in terms of going and when Rafa goes in the summer (to be replaced by Sherwood/Allardyce) I'll try and be done with it completely (this part is easier said than done).
Whether boycotts work or not (fwiw I think they do) it's about principles and self respect, why would pay towards the decimation of this club? Why would you pay knowing the owner is taking the absolute piss out of the club? It's akin to paying to watch someone chin your kids.
I hate that it's come to this BUT Sports Direct United is not the club I love so hopefully that will make walking away completely a lot easier.