It's more than the sign tbh.
It's the whole package.
I'm over the moon we're 5th, but it won't be remembered in 20/30/40 years whereas this will. And it might never change back.
Yes we might call it SJP, but the word could go as new generations come through.
Ask anybody under 40 how many shillings or pennies went into a pound and most will look at you blankly. (240pennies and 20 shillings ) I think this could well be the same.