It seriously makes no sense, the amount of money they could make off that is immense. I think they leave that stuff up the stations who are airing it in whatever country. Over here Fox has a streaming service, but it's way overpriced and doesn't always work. And obviously Norway has their great service. You'd think Scudamore an co. will realize eventually how much they could make by selling online viewing themselves.
guaranteed income vs. taking your chances on the online market though right? no tv company is gonna pay for rights in another country if people can also run independent streaming services alongside, or if they do they're mental
if you're a tv station that's already bought it you'd have to wonder whether offering a streaming service was worth it in countries that aren't football mental like say korea or the states
Well I would assume it's a process that would be created by the league which comes with the broadcasting rights. Then those stations could distribute it themselves. I guess that's probably too complicated, but it's crazy that they don't even offer that service in the UK.