It's not bad by all accounts, even has a Marc Pierre White restaurant.
The Hilton is hardly the best hotel in Newcastle in anyway.
The Hilton isn't even in Newcastle, it's in Gateshead.
I agree Hotel Indigo is a decent looking Boutique hotel, it's just the back lane which serves as it's entrance behind the O2 isn't all that nice.
Still think The Hilton is better mind, certainly has a better name worldwide.
Paris pretty much fucked that up for them...