Personally I think it's a con. 2 movie channels showing the exact same films, 7 days a week.
Some of the channels have gone from being on 24 hours a day to half that.
Sky Cinema 1 & 2 have now gone and the shit that they used to screen is now being screened prime time across other channels.
I theory, changing the channels to what they did was a good idea, but not with the rubbish that's on them.