BlueStar

Llambias said it will bring in an extra 8-10m. No, he said if the naming rights were owned by any other company than Sports Direct it would bring in 8-10 million a year. And that could equal a player. A player costing as much as £2m I imagine, once you add on agents fees and the wages for the entire length of his contract. But at the moment the club will be spending money that could have gone on players on an entire rebrand of the stadium and all the extensive admin that entails.

Tyne and Wear Metro #nefollowers Lots of you asking about St James Park and we want to make clear we are not renaming St James Metro station.

Would rather not have the player and keep the name. Is the player going to play for us for 119 years? Andy Carroll's sale could have equated to 5 players, but it didnt. And that's even if we were selling out for money, rather than spending club money to reduce our advertising potential, as is the reality. Mike thinks our naming rights are worth 10m like he thought the club was worth 180m or whatever it was. If no-one else thinks its worth that and he's not willing to barter, no sale.

Mint, makes me feel better about our £0 deal. There was never any intention of handing it over with the @ sign and there isn't now. We're more likely to win the league than not be called SDA next season.

How about if they changed your national anthem to a Foster's jingle? I mean, if there was a possibility that one day a company might pay to change it to something else. These are difficult times, after all.

People aren't just angry at this from a sentimental point of view by the way, it further decimates our 'global brand' and makes us less attractive to corporate sponsors as a revenue stream. It's not just about choosing warm, fuzzy feelings and cold, hard reality. There is nothing at all to justify this.

Everyone would be too busy drinking piss. No other club has needed a 'your name here' placeholder telling brands they have the opportunity to be just as villified amongst their audience as Sports Direct. If you believe that's the intention, I have some magic beans to sell you. It's just a line to try to explain away the fact not only have we lost St James Park, but we're getting no money for it. Just like the Sports Direct spamming actually reduces our advertising revenue by giving about 66% of the billboard space to a freebie. Take your loan back and fuck off, Mike.

Someone borrow a tent from those occupy Newcastle lot at monument and camp in front of the barrack road sign for when they try and take it down.

Would be amazed if kitbag wouldn't give you those for nowt.

Far worse than Shepherd, would take Fat Fred back in a heartbeat.

By the way, Sports Direct Arena still isn't as bad a name as Stadium of Light.

As much as I hate Dave Whelan, I do think the only way of getting it reversed is some sustained chanting advertising JJB or JD Sports. Ashley doesn't care if you sing Sports Direct is fucking shit, any publicity is good publicity for him. But if the upshot is his rivals name being heard worldwide, that is something that would hit him. And it would nix any future change as well, the implication that if Pepsi bought the rights we'd chant about Coke until they turned it back.

Absolutely not. That's one of my biggest problems with this; it'll never go back now, same with the signs up everywhere. And the only thing that pisses me off too However Bottom line is we have a very good system now in place at the club, particularly in player recruitment. If this money is channelled in the right way added to the extra revenue success brings we really could see ourselves as major players in the league again and not just half a season wonders I understand the history, I really do, but at the end of the day it's about how competitive we are on the pitch! What would you take SJP name and finish 8-14 every year Different name top 6 most years I'm not saying it will be the defining feature, but it will definately help! We are not getting any f***ing money. How difficult is this to understand? And what if he does sell the naming rights on to someone else, what then ? It's been two years already. Where are these big wigs with their bags of cash? If you read the articles it tells you! Companies wouldn't touch the poison chalice of branding created by this oaf when it was an email address, they won't when it's an arena. It's SDA until we get taken over again.

Destroyed fan morale at a crucial point, not getting any money from it, makes us look a laughing stock. You're displaying battered wife syndrome again. Again, would prefer to be scrapping around the lower leagues with someone with a clue in charge and at least be able to take pride in the club.

York City's Bootham Crescent was renamed Kit Kat Crescent in 2005 after being their home since 1932. When the sponsorship deal ran out in 2010, it became Bootham Crescent again. Unfortunately that won't happen here because the sponsor doesn't have the make a choice about if they want to keep paying for the stadium to be named after them. People kept referring to it as Bootham Crescent over those five years mind.

Wonder what odds Paddy Power will give me that someone's crowbarred the new stadium name off within a week of it going up.

Another one to go in their Top Ten Lifetime Events as a Sunderland Fan thread, where half of them involve us and them and the other half just involve us.

Yet again I find myself thinking I'd be happier if we were playing in League One with someone with an ounce of fucking decency at the helm.

Four of our tickets came through the door this morning. Presume they're going to send the other two to my parents house like they did with the Sunderland tickets, fuck knows why. When ordering the we asked for them to be sent to my mate in Glasgow.

Why does Mike Ashley do anything? Because he's a nut.

Still think people should take a load of JJB Sports banners in. Or stuff like "Sweatshop Direct.Com"

Do we get anything from the current branding? Rememebr at least some claims that it actually cost the club money because NUFC pay for the signs and the labour erecting them.

I can imagine a revisit of the "Sports Direct is fucking shit" chants at the next home game.

How often is Eastlands/City of Manchester Stadium called the Etihad Stadium? Hopefully people will just ignore it. Also hopefully, some nutters will fix the signs with a tin of black and white paint one night.

I'm not sure of exact definitions, but is our stadium even actually an 'arena'?