They got slated for announcing kits too close together because 'parents couldn't afford to buy them all at the same time for their children'. Now they release them further apart, one at the end of the season, one in the middle of the summer, one towards the start of the season.
Shops abroad, particularly in Asia won't care, as soon as it's made they'll see it as needing to be on sale.
Is this factual knowledge or shit you just made up while typing?