"Has to make you wonder just what the sponsers think to all this. Record deals with Warrior Sports and Standard Chartered. I think if memory serves me right, Standard Chartered is an £80 mill deal and Warrior is 120. That's 200 mill over roughly 4 years? What must the sponsers think knowing that there is very little possibility of Liverpool challenging and therefore exposing their brand on a larger scale through the champions league? Wouldn't be surprised if one or both of these deals is "re-negotiated" or "ended amicably". To put it bluntly, one senior striker along with the now left sided Borini just is not good enough."
Lot of sponshorship for what might be very little return this season.