waiting for 'its SD though' argument? Thats the fucking point man. We're NOT MAKING ANY MONEY FROM THIS.
Why couldn't they just have said, 'its SJP, but we're willing to sell the naming rights. Any offers?' rather than 'showcasing' ( ) the idea by calling it the SDA. As if the MD's of multi-billion pound corporations are unable to fathom what buying the naming rights to a stadium will be like.
In the mean time, we've got a bunch of pissed off fans, a stadium with a fucking silly name and an owner rubbing his hands with delight that he's been able to drum up more publicity for his tacky business.
How is any of the above taking the club forward?