The money fills the hole left by the decreased commercial revenue due to him using the company as a free sponsor vehicle for his pride and joy - Sports Direct.
He is indirectly taking money out of the club.
Seen it somewhere recently (might of been the Mag's facebook actually) said that they estimate the advertising of SD at £8mil per year... £8mil we're technically losing a year in "free" advertisement...
How much would you put on the amount of publicity the company got over the whole 'SD @ SJP' . You can't put a price on that, any publicity is good publicity.
I really think the only way out of this is if we get relegated again.
He is happy to see us mid-table with the advertisement.
I can't bare this club with no ambition, what is the point.
He has made Sports Direct a massive entity thanks to us and our money. Job done, now fuck off.
There has been no other motive since he has been here and everything boils down to Sports Di-fucking-rect.