Assuming full (enough) stadiums keep Ashley here, it's everybody's loss, not just those selfish and short-sighted enough to 'stay loyal'.
Sick to the back teeth of reading shit like that Yorkie. I'm with you in principle, but people are entitled to do whatever they want to do. Doesn't make them selfish in the slightest. Just that they have a different opinion to you... it doesn't make them wrong. So fucking holier that thou.
I'd say the same thing of a lot of people on the other side of the fence. You're right though, it probably is pretty condescending but I've got virtually no respect for anyone going to the game. And the situation is so deplorable that I feel fairly unconcerned about coming across as a complete dickhead.
There's two categories really, I should have said selfish and/or short-sighted:
/ If you're going to the game purely because you refuse to make a sacrifice cos its MY club and it's MY day out and it's MY right to watch the game and Mike Ashley isn't gonna stop ME watching MY club... I think you're selfish.
/ If you're going to the game because you genuinely don't believe that a cumulative season attendance of roughly zero would accelerate Ashley's departure... I think you're short-sighted.
I personally can't fathom how something as dramatic as 19 Premier League matches in a row, with a sheer vista of grey seats every single time (save for the away fans at the top, which, if nothing else, would be pretty comical) wouldn't force some kind of change. If Ashley himself wouldn't intervene by fucking off then at least it would alert the Premier League - and the world - to the wider issue of bad ownership. It would raise awareness of the fact that it is unethical to own a football club and then not treat it as a footballing enterprise, at the very least in addition to whatever other goals or reasons you might have for ownership.
I realise that, by holding and publishing these views, I'm just perpetuating the supporter in-fighting which Ashley feeds off, but fuck it. Everything about the situation stinks and it all feels a bit hopeless so whatever. Dickhead unleashed.
I appreciate all of that but you're living in cuckoo land if you think a boycott will ever truly take off. Sure, maybe 10,000 people won't show up to Arsenal... but 7,000 of them will return the following week. People who feel strongly about it and read every bit of news and dissect everything Ashley does... some of them will stay away. But the sheer truth of the whole thing is that 80-90% of the stadium leave the match on a Saturday and don't give much more thought about it until the next game. My wife is one of them, for example. She loves going to the games (even when we're doing shit) but couldn't care less about following all the ins and outs of it all outside of that. I would say the majority of the stadium are like that.
I really do think the people behind AO, The Magpie Group, etc, fail to really understand that.
The one and only time in the last 12 years when I've noticed Ashley lashing out in frustration was last August/September when his brands were getting attacked by 1000s of fans on social media, to the point where Sports Direct didn't tweet for weeks, and the PR machine will thrown into full force. That's where the focus should lie. It's hugely misguided and pie-in-the-sky to ever believe that a boycott will happen in significant enough numbers, and regularly enough, to make any significant difference. Idealistic, sure. Realistic, nope.
Make owning NUFC an inconvenience for him and his shareholders... that's when he'll sell (IMO).
The only problem with the boycott is there are too many people with the attitude "oh it'll never happen so I won't bother helping"
It is this attitude why it won't happen. It's like not going to vote because your vote isn't going to swing a general election.