Yeah, and therefore Nike as well.
Kit maker is the only thing this deal could be tbh, we have stadium naming, shirt sponsor, sports direct, we have the 'official betting partner' or whatever in that Bet Butler, tickets thru Viagogo. I just hope it's not an in-house sports direct brand like Sondico or owt.
Nike sold Umbro iirc. Not that I'm against both, in fact I'm praying that we get one of them.