I don't think it can as he's got people in the company who run it and will be accountable.
Could be bad for Sports Direct though, might be something and nothing but could be brand damaging for them.
That's the idea btw.
Don't going to SJP or not buying anything at the club shops will never happen and won't get Ashley to do anything.
A group of people, all dressed in black & white shirts burning down some of shops might get him to sell the club.
You're suggesting we form sort of Toon-qaeda?