When clubs like Norwich are spending something close to that and still are looking to do more, it clearly is
Yeah, cos Norwich have zero debt. They're one of the most financial sound clubs in England. Completely different.
Clubs like Norwich are sensing an opportunity with this new TV deal and taking full advantage of it. They'v been given the money, why not use it? I'd say even clubs with a smidgen of debt would still use that money on players.