Effectively we lose regardless.
Kenedy has a great year, the price tag goes up. We won’t pay the fee now and certainly won’t pay a higher fee next year. We’ve seasoned a player for Chelsea to sell to someone else.
Kenedy has a poor year, the price tag maybe stays the same. We won’t pay the fee now and presumably won’t pay it next year either. Ashley decides Kenedy is crap after a poor year and lets him go.