Can't we sell the rights to Local Hero (quick call with MK beforehand to agree ownership) ? Global rights would be at least 8 billion. Straight on the top line. Job done. Then franchise Blaydon Races globally. I should call Chelsea for some consultancy
Villa, Brum, Wolves all awful away fan experience. West Brom is rather decent to be fair, friendliest fans and welcoming boozers in that area. Generalisation viewpoint, granted, but I don't find it a welcoming region