We could debate on what the best way forward is for another 10 years and even if we came to a consensus that was adopted by the premier league, I don’t believe our current ownership structure would utilise it to full effect.
The key word they keep using is sustainable, which is fine in terms of morality but when others don’t go that route and skip the queue, we’ll perpetually be playing catch up.
The rule changes after our takeover were brought about by an assumption we’d do an uber Man City, but I don’t think that was ever on the cards. Now the league is left with daft restrictions that forces clubs to sell homegrown talent just to keep within those restrictions. It’s insane.
We have also seen steady growth in terms of revenue but I can’t help but feel that’s been turbocharged somewhat by just how held back everything was under Mike Ashley. We as a club should be in or around the same level that Spurs are, revenue wise.
It will have to plateau at some point as that growth isn’t sustainable season after season. At some point they will realise it’s go big or go home and by that I mean, we need a catalyst to bring “the brand” to the masses.. ie a star player who kids around the world will want as their replica jersey.
Madrid and PSG understand that which is why anywhere in the world you can go on holiday and see people of all ages in Messi, CR7 or Mbappe jerseys. It’s massive revenue.