On the contrary I think it comes naturally to the wankers who own and run the club. This is their default, the fact we all find it so obnoxious speaks volumes of them as human beings.
Well I guess that is the difference. I'd find it pretty tiring having to think of new, elaborate schemes/lies every day just so that I could continue to be as shit/incompetent/stupid/malicious as I wanted in running the club. It would be much easier to just run the club properly.