A lot has been made of the prices in the club shop versus elsewhere. A lot of people are insinuating that the club's prices are an outright rip off. However, Sports Direct aside, the prices in other shops (kitbag, JJB etc) are pretty similar. It is more that Sports Direct have some amazing deals (about 10 quid cheaper than everywhere else, with Prem badges to boot). i like to try and put my money into the club - but am in two minds about where to get mine/ the kids shirts from this year.