I'd happily pay 25m tbh. Could be the difference between mid table and top 6, even with Pardew here.
That's the problem... The club would look at it and think what's the point spending £25m + wages to finish 4 places higher and rake in only a couple of million for the effort... That would cost the club £30m+ in reality...
It's a gamble of course, but Lukaku could be worth double the 25m in a few years time. Anyway, it's highly unlikely, I'm just saying that's the level of forward I want us to aim for.