Don`t believe this for 1 second really. Why is this bidding war suddenly out in the public, this feels like NUFC 12 years ago.
And i guess its lost in the black hole of currency.
£9,5m --> €11,77m ≈ €12M ?
£12m ---> €14,93m ≈ €15
Thus meeting their initial valuation. Its very possible that they are trying to start a bidding war but nufc are trying to seal it before it happens
That article you quoted (which is the same as yesterday BTW) says 12 million euros, not pounds..
Edit: what JH said.