It's the disregard for mortality, the 'I don't give a s***'ness of it. It's definitely not cigarettes advertising, it's just always been the case.
i smoke like a locomotive... but i don't feel cool. I smoke to keep awake when i am busy... when not busy it just a small thing to do to relax the mind.
I don't feel cool & comfortable smoking around a lot of people.. i only smoke at my own room also or nearest coffee shop whilst lots of smokers there's too.