the thing is, this is all meant to be a marketing ploy. It doesn't make me want to go into his shop any more than I have in the past, having seen its name plastered everywhere. Perhaps if he got rid of half the s**** they sell in there, making it less cluttered, tidied them up a bit, put all the staff they currently employ on the dole, hiring a group of people with more than one brain cell that could operate a till competently, I might go in. Until this, he can tattoo Sports Direct on his knob and dance naked in front of me waving his arms about and it'll still not make me want to go in.