I reckon that the foreign players brought it here first, but unfortunately now it's seen as a perfectly ligitimate way to win games by some i.e. Rooney and Stevie G. I'm a believer in being professional in your gameplay, but cheating I'm not, and I despise diving. Obviously that line is a blurry one between professionalism and cheating but it's clear in my head, at least.
I just hope it's not something our lads begin to do on a frequent basis. Gutierriez did an atrocious dive at WBA iirc and I went mental at the tele'.